ABOUT LOYTI
Business experience.
A builder’s instinct.
Life On Your Terms, Inc. brings AI, software, and business operations together—helping ambitious people turn complex challenges into practical progress.
Meet Brice Prather.
Brice is the founder and CEO of LOYTI. His work combines more than two decades of business and leadership experience with hands-on consulting, software development, and AI implementation.
His operating background includes leadership at CallTheCar and MedTrans.ai, partnership experience with NEMT Solutions, and consulting work that includes Activision and HerbDoc. That range shapes a practical approach to technology: understand the business first, then build the systems that help it work better.
Built around what matters.
Faith, family, integrity, and follow-through inform how Brice approaches his work. LOYTI engagements emphasize direct communication, clear priorities, and useful outcomes for the people who will depend on the solution.
Alongside consulting, Brice is developing Catholic Phonics, an education initiative that brings together curriculum, software, and AI-supported learning tools.
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