About LOYTI
Strategist. Leader. Grounded in Integrity.
Rooted in faith, family, and fierce determination, this background reflects over two decades of leadership, high-performance execution, and competitive athletics. Experience extends from dominating the paint on the basketball court to navigating complex business challenges. The result is a reputation for being driven, reliable, and unwavering in the pursuit of excellence.
"We are what we repeatedly do. Excellence, then, is not an act, but a habit.”
-Aristotle
Why It Matters
Expect a leadership approach grounded in integrity — where faith, family, and values come first. In every interaction, trust is earned through honesty, transparency, and an unwavering commitment to results.
With a proactive mindset and decisive action, this leadership thrives in high-stakes environments — solving complex problems, navigating resistance, and challenging the status quo when needed.
The result: outcomes that align with your goals and move your organization forward with clarity and purpose.
How It Works
Expert Troubleshooters – Tackle challenges head-on, even if it means questioning outdated systems or dismantling processes that no longer work.
Decisive & Direct – Prioritize action over indecision. Speaks plainly, cuts through red tape, and keep teams moving forward.
Fearless Innovation – Challenge the status quo — or even tip the boat — if that’s what it takes to drive progress and unlock new opportunities.
Inspirational Presence – Motivate others to take calculated risks, voice ideas, and challenge conventional thinking without fear.
Relentlessly Focus on Results – Maintain unwavering focus on goals, navigate distractions and obstacles while delivering measurable impacts.
Strategic Risk-Taking – Belief in moving fast, iterating, and learning along the way; action is better than stagnation.
The Motto: “Beg for forgiveness rather than ask for permission.”
Have a mindset that turns negative roadblocks into positive results and keeps momentum alive when others are stuck waiting.
Stay Driven
Maintain focus, move with purpose, and pursue performance relentlessly — that’s the mindset that transforms teams and organizations from lukewarm to success.
Adversity isn’t a setback; it’s a launchpad for breakthrough thinking and innovation.
When agility, authority, and execution matter most, surround yourself with leadership that thrives in fast-paced environments — where decisions are swift, strategies are clear, and results come without friction.
🏀 Early Athletic Career
Brice’s competitive spirit was forged on the courts of Villa Park High School, where he was a standout two-sport athlete in basketball and volleyball. On the hardwood, he averaged 18.5 points and 9.4 rebounds per game, earned many accolades including:
- All Orange County 1st Team
- Century League MVP
- Century League 1st Team
- All-CIF First Team
- School-record 40 points in a single game.
He also led his volleyball team as MVP, league honorable mention, setting multiple school records for most kills in a game proving his versatility and work ethic early on and throughout his athletic career.
🎓 Collegiate Journey at Azusa Pacific University
After a brief stint at Cal, Brice transferred to Azusa Pacific University, where he became a cornerstone of the Cougars' men’s basketball program. Over his collegiate career:
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He grew from a physical reserve to a consistent starter and team leader.
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Delivered clutch performances throughout each season leading APU to its first ever NAIA National Tournament Championship Runner-up, earning NAIA All Tournament Team, 3x League Champions, 3x League Conference Champions, Team's Most Improved, 2x Team's Captain Award, and Team's Most Inspirational Awards.
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All the while balancing his athletic grind with academic pursuits in business and leadership.
Coaches often highlighted his high basketball IQ, toughness, and willingness to take on the hardest of assignments — both on and off the court.
The Bottom Line
This is about more than showing up — it’s about delivering results that move the needle. With a foundation in high-performance leadership and a track record of execution, expect support to help you think bigger, move faster, and lead with clarity and impact.